What is narrative change?

Our mission is to support individuals and communities in sharing accurate, strengths based narratives. In our community projects, each of those narratives is sparked by an individual image and audio story. Our storygathering methodology is built upon years of researching and practicing restorative media and systems change. We believe that all narratives shift based upon who is placed in the center of them. We intentionally work alongside community members to elicit narratives that center them and honor their expertise and strengths as well as their challenges. By doing so, we do the critical work of deepening media coverage beyond headlines and stereotypes.

Narrative change is a process of evolving the stories told in and about our culture by centering and distributing accurate, empowering stories. It’s a powerful tool for raising awareness and gaining support, and it often opens the door to other types of change.”

— The Purpose Agency